Product Marketing Manager · Salesforce

You build the
product. I tell
its story.

I'm a B2B SaaS product marketing manager with four years of experience across the edtech, govtech, sustainability tech, and adtech sectors. I'm an AI-native go-to-market strategist skilled in crafting differentiated, research-driven product narratives that drive real results.

View my work →
4+
Years Experience
15
Product Launches
$15M
Net New Revenue
Patrick McAteer

About me

I help products find their audience.

I'm a B2B SaaS product marketing manager with 4+ years of experience across the edtech, govtech, sustainability tech, and adtech sectors — currently at Salesforce, where I lead product marketing for Media Cloud.

I specialize in crafting research-driven narratives, developing go-to-market strategies, and leading cross-functional teams to bring products to market with clarity and impact.

I hold an MBA from USC Marshall and a BA from the University of Pittsburgh. I began my career as a special education teacher through Teach for America before pivoting into tech.

Go-to-Market Positioning & Messaging Product Launches Competitive Intel Sales Enablement Customer Research Cross-functional Leadership AI-native GTM

Featured work

Projects that made
a difference.

01

Narrative Strategy · Salesforce

Net Zero Cloud Product Narrative Overhaul

Led a cross-functional initiative to revamp the product narrative for Salesforce's sustainability management platform — shifting the story away from reporting and compliance toward business value. Kept stakeholders across product, sales, and operations aligned from kickoff through launch, delivering two weeks ahead of schedule.

Delivered 2 weeks early
↗
02

Full-funnel GTM Launch · CivicPlus

Launching NextRequest into K–12 Education

Led end-to-end go-to-market for CivicPlus' public records fulfillment platform into K–12 school districts. Conducted market, buyer, and competitive research, crafted messaging and positioning, led sales enablement, and built top, middle, and bottom of the funnel marketing collateral.

↑ 10% qualified leads in 2 months · exceeded 8% target
↗
03

Multi-product GTM · Salesforce Media Cloud

Commerce Media Advertising Sales Solution

Leading go-to-market for Salesforce's commerce media advertising sales solution — a five-product offering spanning Media Cloud, Data Cloud 360, Marketing Cloud, Experience Cloud, and MuleSoft. Crafted unified messaging and positioning that stitches five distinct products into a single, coherent story for media sellers. Produced a full GTM asset suite: first call deck, datasheet, solutions webpage, product demo, blog post, and webinar.

GTM in progress · full suite live
↗
04

Sales Enablement · InStride

25 Customer-Facing Assets → 10 Closed Deals

Created 25 customer-facing assets — from slide decks to success stories — that enabled the sales team to engage prospects with compelling, data-driven narratives. These assets directly supported ten closed deals while ensuring cohesive messaging throughout the entire customer journey.

10 closed deals attributed
↗

Experience

Where I've done
the work.

Salesforce
May 2025 – Present
Full-time · Nov 2025 – Present
Product Marketing Manager, Media Cloud

Leading product marketing for Media Cloud, Salesforce's purpose-built CRM for media and entertainment companies.

Contractor · May – Oct 2025
Product Marketing Manager, Net Zero Cloud

Led product marketing for Salesforce's sustainability management platform. Owned content for Net Zero Cloud's presence at Dreamforce 2025 and drove the automotive industry narrative initiative.

CivicPlus
Dec 2024 – May 2025
Contractor
Product Marketing Manager

Led go-to-market into K–12 and higher education for CivicPlus' compliance products — conducting buyer, market, and competitive research, crafting positioning and messaging, and creating marketing and sales collateral.

InStride
May 2022 – Sep 2024
Full-time
Product Marketing Manager

Developed GTM strategies for 15 product launches generating $15M in net new revenue. Redesigned key website pages (+5pp conversion rate), produced 25 customer-facing assets, and enabled sales teams to close ten new deals.

Sage Intacct
May – Dec 2021
MBA Internship
Product Marketing Manager

Supported multiple product launches with competitive analysis (Oracle, Tableau, Microsoft) and created 10 sales enablement materials for the Q4 release. Gathered customer feedback to improve product positioning.

Get in touch

Let's build something worth talking about.

Open to full-time roles, contract projects, and conversations about GTM strategy, sales enablement, and product marketing. Reach me at patrickdmcateer@gmail.com

Email me → LinkedIn